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This Holi, Spread Happiness And Colour In The Lives Of Hundreds Of Matajis In Vrindavan

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Story of the changemaker


Vrindavan, the childhood home of Lord Krishna, is a city filled with devotion, traditions, and celebrations. Every year, thousands of devotees and tourists gather here to experience its spiritual essence. Holi, the festival of colors, is one of the grandest celebrations here. 


But amidst the joyous festivities, there are countless women who remain unseen—widowed mothers who have been abandoned, left with no family, no support, and nowhere to turn. For centuries, these Matajis have been excluded from Holi celebrations, forced to live in loneliness and pain.

Their Hearts Are Pure, But Their Lives Are Filled With Pain

"For the last 11 years, we have been working tirelessly to feed hundreds of such Matajis who have no one to look after them. Their heartbreaking stories will bring tears to your eyes… It is such a blessing to be able to serve them."- Seemant Sharma, COO & Manager, Radha Seva Charitable Trust. 



This Holi, let’s change that. Radha Seva Charitable Trust is bringing these mothers into the festival of colours, ensuring they experience the joy, love, and belonging they deserve. 

For years, widowed mothers in Vrindavan were kept away from Holi, left to live in loneliness. But today, they are finally part of the celebration. As colors brighten their faces, their pain fades, and for a moment, they feel loved and included. This Holi, they are not forgotten—they belong.

For over a decade, Radha Seva has been a ray of hope for 200+ Matajis, providing them with warm meals and dignity. But continuing this seva is becoming increasingly difficult. They need our support to keep these women safe, fed, and loved.


This Holi, Be Their Family. Bring Colors into Their Lives

Your kindness can make all the difference. By donating groceries and sweets, you can ensure that these forgotten mothers of Vrindavan have a warm meal, a reason to smile, and a festival filled with colours and love instead of loneliness.

Let’s stand by them. Let’s show them that they are not alone.

About the NGO: RadhaSeva (Padma Charitable Trust) was founded by Felicity Fiorentino, an Indigenous woman from North America, who was deeply moved by the struggles of Vrindavan’s widows. Inspired by Srimati Radharani’s spirit of service, she started this mission to bring care and dignity to these abandoned mothers. For 11 years, under the leadership of Seemant Sharma, RadhaSeva has been feeding 200+ Matajis in and around Radhakund, bringing hope and smiles to their lives.

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