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They’re Looking For Love & Compassion, Donate Blankets This Winter To Help Poor Widows

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    “I have never had a happy married life. One that parents hope for when they marry off their daughters. My husband was an alcoholic and used to hit me when he came home drunk. It was horrible but I survived because of my sons. I worked hard to put food on the table, and did everything to give them a good education but finally when it was their turn to look after me, they forced me to live on the streets,” - Durga Devi*, an aged widow living in Vrindavan.  




    Durga Devi was heartbroken and humiliated but most of all, she was scared. She didn’t know how to read and write and neither did she have any skills. How was she supposed to fend for herself? Finally, she landed up in Vrindavan and started living with thousands of other widows who have been abandoned by their own families. 


    The streets of Vrindavan are dotted by white saree-clad women begging for a morsel of food  


    India is home to nearly 55 million widows, most of whom live in terrible conditions. Many of these widows are often abandoned in Vrindavan. These old women come in search of peace and happiness hoping that Lord Diety will shower His blessings on them. 




    Their lives were filled with pain and suffering. Hunger is rampant and their struggle for survival only increases every day. Many of them don’t even have a roof over their heads  Now with winter approaching, these widows will be left with nothing in the bitter cold.  


    “The cold is unbearable here - so many of the Matajis have taken their last breath in this weather. For years now, we have been trying our best to give them warm clothes, and blankets during the winter. Their happy faces bring immense joy to our hearts,” - Sundar Prabhuji, Pure Devotion Foundation.    




    Pure Devotion Foundation, an NGO based out of Rajasthan, has been instrumental in providing food for sadhus and widows in Vrindavan ever since the beginning of the pandemic. They’ve also set up medical facilities for these widows and are looking to start an ashram as well. Last winter, they did a commendable job of giving dry rations, blankets, and other necessities to thousands of Matajis in Vrindavan. 


    This winter, help us keep these Matajis warm 




    Thousands of widows beg on the streets without anyone to look after them - they live in unhygienic conditions and have tattered rags to brave the cold with. This is not the life they deserve. You can change this with just a single click. Join hands with Pure Devotion this year and help them bring a smile to the faces of these poor widows.  




    Donate winter clothes and warm blankets and make a real difference today.  


    About The NGO:

    Pure Devotion Foundation is an NGO based in Rajasthan that works towards supporting vulnerable communities. They’re focused on education, setting up medical facilities, providing meals and ration kits for those in need and much more. Their efforts during the pandemic have been tremendous as they have helped sadhus and widows in Vrindavan get healthy meals to survive. 


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